Since 1898
Heritage
Heritage
A trade carried by three generations
The cloth trade with England goes back to the early 1900s, when Mirza Alikhan Moein-Sanayeh in Isfahan first made a brilliant change in the common way of the fabric business by importing fabrics from England. As his sons joined him, the company expanded its shops to Tehran, Isfahan and Shiraz.
Our major goal is to make the shopping experience more joyful for our customers. That is why we have always been seeking the best and the newest fashion and designs from all over the world.
After trading fabrics for more than a century, we are proud to announce some of our new services, including cut-length-order and made-to-measure. In order to satisfy all of our customers' desires, we also offer a big collection of shirts and other accessories such as ties, shoes and belts, so that people of every taste find what fits their needs.
Today Afshin Sanayei, of the third generation of the family, trades with more than twenty of the best-known mills in the world.
Chronology
From the Isfahan bazaar to the red carpet
Drag the years to see more
Our Humble Beginnings
Mirza Alikhan Moein-Sanayeh brings the first shipment of English cloth to Isfahan.
A Family Business
As his sons join him, shops open in Tehran, Isfahan and Shiraz.
Vozara
Khosrow Sanayei launches the largest fabric shop in Iran, on Vozara Street.
The Best of Europe
Direct work begins with the finest mills of Italy and England.
Cut Length Order
Close collaboration with artisan tailors introduces Cut Length Order.
Third Generation
Afshin Sanayei, of the third generation, takes over the business. His sons are being taught the trade today, as the fourth generation who will carry it on.
Made to Measure Begins
Made-to-measure begins, supported by Dormeuil, Sant Andrea and Zegna.
Zegna Ready-to-Wear
Ready-to-wear by Ermenegildo Zegna joins the collection.
The Women's Collection
The women's fabric collection is introduced.
The Pandemic Years
Work continues through the pandemic; consultation and measuring carry on by appointment, in small numbers.
Renewal
A change of staff and management, with branding and strategy specialists brought in.
Personal Tailoring
Personal tailoring begins, under the house's own direct supervision.
Five Branches
Tehran, Noshahr, Isfahan, Kish and Fasham — each with its own collection.
And beyond the years
The certificates, the red-carpet guests, and the branches open today.
